New rules and requirements about vehicle advertisements are designed to ensure the price in ads reflect the price customers can expect to pay. Consumers and dealers complained about misleading ad prices, as well as hidden fees, extras and surcharges that pushed the total cost of the vehicle far above the advertised price.
Advertisements should be an accurate representation of the total cost of a vehicle before purchase.
What is the Drive-Away Price?
When a price is listed in an ad, it must include all levies and fees, except for taxes. If you see a price listed in an ad and are paying for the vehicle in-full at the time of purchase, that advertised price is the highest price (not including taxes) you should expect to pay.
If the price of a vehicle is advertised in payments (ie: Bi-weekly), ads must include the drive-away price and the following;
- The interest rate
- The annual percentage rate (APR)
- The term of the agreement (The number of months until the loan is paid in full)
- The total cost to purchase the vehicle (including the cost of credit)
What if the total price is higher than the advertised price?
If you paid in-full for the vehicle at the time of purchase (without financing) and did not order any extra options, and the price paid was higher than that of the advertised price, you can ask the dealer to honour the advertised price and return the difference.
If the dealer declines, you can file a formal complaint with the FCAA’s Consumer Protection Division or seek to resolve the dispute in small claims court.
Please note: A person who buys a vehicle privately is not protected in this way.
Call Consumer Protection Division
If you have questions about the Drive-Away Price rules or want to file a complaint, you can contact us toll free at 1-877-880-5550 or by email: email@example.com.